Netafim’s Expo 2015 Participation Focuses on Fighting Food Scarcity

May 17, 2015

Netafim, the global leader in irrigation, announced today that it has designed and installed a drip irrigation system for a large vertical crop wall on display at Expo Milano 2015, which is taking place from May 1 to October 31. Anchoring the Israel Pavilion at the Universal Exposition, the 62 x 12 meter wall features basic crops, including rice and corn and wheat, irrigated with Netafim’s drip solutions. The wall demonstrates Netafim’s expertise in developing advanced irrigation/fertigation methods that are effective under the most challenging conditions, including varied soil types and topographies. Besides participating in the crop wall – the first of its kind worldwide – Netafim is involved in several sustainability-related initiatives in the Milan region throughout Expo 2015, which is based on the theme “Feeding the Planet, Energy for Life.”

Most prominent among these initiatives are two demo projects underscoring Netafim’s efforts in fighting food scarcity. The first project, Vigo 2015, involves the cultivation of corn through a comprehensive drip solution across 30 hectares (74.1 acres) of open fields in Mediglia, about 10 miles from Milan. The second project, Lombardy Demonstration Initiative (LoDI) 2015, demonstrates new agricultural methods for the over-500 million smallholders worldwide, particularly given that younger-generation farmers are uninterested in hard, physical labor. The project demonstrates the use of solar-powered irrigation to overcome lack of electricity, the cultivation of corn, rice and soybeans in sloped areas that cannot be flood irrigated, and the remote monitoring of plots by smartphone. Designed and set up in partnership with Parco Tecnologico Padano in Lodi, some 25 miles from Milan, the project also involves several local institutions and private companies. 

Netafim agronomists will present a series of workshops at PTP throughout Expo 2015 for decision makers from organizations and agricultural ministries in developing countries. A workshop on sustainability, water efficiency technologies and crop management is being held at the LoDI project’s official opening this month. Other seminars include the advantages of drip, the development of agriculture in Africa, irrigation of corn and sorghum, management technologies in greenhouse horticulture, and irrigation of rice. Given the project’s unprecedented nature, a number of countries have turned to Netafim to establish similar projects. 

Finally, Netafim is one of the sponsors of the #FoodPeople Exhibition at Milan’s Leonardo da Vinci National Science and Technology Museum. Opened in April, the exhibition explores the complexity of the food system, including the technologies impacting how the world produces, processes and consumes food. Among the innovations presented is drip irrigation, which was introduced by Netafim 50 years ago. In looking at food of the future, the exhibition notes the key role drip will play in fighting food, water and arable land scarcity in the future.

“The decision by Expo 2015 to focus on sustainability in food underscores the global concern for ensuring food security,” said Netafim CEO Ran Maidan. “Netafim was founded 50 years ago by farmers looking for a solution to produce enough food while overcoming severe water shortages in Israel’s desert. Today, as the world’s leading irrigation company, Netafim is still committed to providing innovative solutions that fight food, water and land scarcity. Our participation in the exposition is another step in strengthening our efforts to help make the world a more sustainable place.”

“The target date for the UN’s Millennium Development Goals, which includes eradication of extreme poverty and hunger, coincides with our 50th anniversary and Expo Milano, making 2015 more special than ever,” said Netafim Italy Managing Director Luca Olcese. “The exposition is drawing global attention to how we can provide enough quality food to the world’s rapidly-growing population, while maintaining our precious natural resources. We at Netafim are proud to be showcasing our contribution to these global challenges – drip irrigation technology – which increases crop yields by 30% or more, while saving up to 40% in water.”

About Expo Milano 2015

Expo Milano 2015 is the Universal Exhibition that Milan, Italy, will host from May 1 to October 31. More than 140 countries will showcase the best of their technology that offers a concrete answer to a vital need – guaranteeing healthy, safe and sufficient food for everyone, while respecting the planet and its equilibrium. The Expo expects to welcome over 20 million visitors to its 1.1 million square meters of exhibition area. For more information, visit

About the Israel Pavilion at Expo Milano 2015

Israel’s Fields of Tomorrow pavilion is dedicated to the tradition of the land of milk and honey and to the ultimate technologies in sustainability, agriculture and nutrition. Covering some 2,400 square meters, the pavilion showcases Israel’s commitment to share the results of expertise and research for a better future. The pavilion’s design was inspired by real crops, and displays a vertical field with rice, corn and wheat introducing “vertical planting,” a revolutionary technology allowing for land and water resource conservation. For more information, visit

About Netafim 

Netafim is the global leader in drip and micro-irrigation solutions for sustainable productivity. With 28 subsidiaries, 16 manufacturing plants and over 4,000 employees worldwide, Netafim delivers innovative so¬lutions to more than 110 countries across the globe. Founded in 1965, Netafim pioneered the drip revolution, creating a paradigm shift toward low-flow agricultural irrigation. Half a century later, Netafim is celebrating 50 Years of Shaping the Future, offering a wide range of state-of-the-art irrigation and complementary solutions for agriculture, landscaping and mining. From drippers and dripperlines, through sprinklers and micro-emitters, to crop management technology (CMT) and greenhouse systems, Netafim's market-leading products and services enable cost-effective irrigation for optimal and sustainable results. For more information, contact us.

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