For many years I used to wear a different hat at Netafim. As the company’s Commercial Director for over a decade, I circled the world more than once. I climbed the Andes, learned many Spanish dialects, drank countless cups of dark coffee on every corner of the planet, and although I was there, representing the commercial side of the business, selling Netafim’s products and solutions, I could clearly see, wherever I went, that these precision irrigation solutions were transforming people's lives. This is why, when I was appointed Director of Sustainability a year ago, I saw it as a huge opportunity to leverage what we’ve accomplished so far in sustainable agriculture to achieve a global impact. So here’s the new and improved Natan, wearing a Panama hat made from sustainably-harvested toquilla straw.
Saving the Brazilian rainforest one drop at a time
"The grass is always greener” some say. Not for me. I live in Brazil and I love everything about it; its food, beaches, weather, people and its diverse nature, especially the Amazon rainforest. Spreading over two million miles of land, the Brazilian rainforest is the most biodiverse ecosystem on the planet; home to an incredible diversity of birds, plants and animals. But the Amazon rainforest is way more than just a wildlife haven. Many call it “the lungs of the planet” for its role in absorbing greenhouse gases, stabilizing the climate, providing medicine and food, and supporting the livelihoods of over 1.2 billion people around the world.