AgBlog

One of the upsides of my job is being able to be a part of a process and see things come to fruition. This for me, is also one of the great benefits of working at Netafim. As a company which was born in the fields and was led by farmers, the strategy has never seemed to revolve only around selling products but rather around bringing an entire agricultural project to life. Over the last 10 years I have been privileged to embark on this exciting journey many times and accompany farmers, governments and organizations around the world who chose us as their partners when transforming their farming operation. 

For all of us who may have forgotten, our food chain starts with photosynthesis. Yes, the process we learned about in elementary school. Everything alive on planet earth depends on the miraculous ability of plants to turn carbon dioxide (CO₂), sunlight, and water into carbohydrates (sugar). CO₂ comes from the atmosphere, actually, we have too much of it. Light is courtesy of the sun, but water needs to reach the plant's roots either naturally by rain, or artificially by irrigation. Without the constant availability of water, the food-producing machine called a plant works in a suboptimal way or stops working completely. The bottom line, if our crops don’t get a consistent supply of water we will have less food to go around.