20 years ago, it used to be very simple. When I had an idea for a product or a feature I would leave my desk, go down to the manufacturing floor and ask the technician to scoot over so I could try it out. An hour later I would know if I had something worth investing in, or whether this whole idea would just be a big flop. Years later, I found out that this innate development process even had a really fancy name: “Rapid Prototype Development”.
My Global travelogue in the footsteps of the SDG's
For many years I used to wear a different hat at Netafim. As the company’s Commercial Director for over a decade, I circled the world more than once. I climbed the Andes, learned many Spanish dialects, drank countless cups of dark coffee on every corner of the planet, and although I was there, representing the commercial side of the business, selling Netafim’s products and solutions, I could clearly see, wherever I went, that these precision irrigation solutions were transforming people's lives. This is why, when I was appointed Director of Sustainability a year ago, I saw it as a huge opportunity to leverage what we’ve accomplished so far in sustainable agriculture to achieve a global impact. So here’s the new and improved Natan, wearing a Panama hat made from sustainably-harvested toquilla straw.