When you work in the same company for almost 30 years, people often ask, "Don’t you ever get tired of it?" My answer is always the same; not for a second. Not when you’re at a place like Netafim, driven by innovation, where no two days are alike. There’s always a new challenge, a new idea to explore, and a new opportunity to make a difference.
When people hear the word Regen, they often think it’s just another corporate sustainability initiative. But for me, Regen, and the broader mission of recycling and circularity is deeply personal. It’s not just about running a project or ticking a corporate responsibility box. It's about shaping the future we leave behind.
My name is Chitralekha Devi, and I live in Saraikela, a small village in Jharkhand. I come from a family of farmers, we’ve been growing vegetables such as tomatoes, cucumbers, brinjal, and cauliflower for generations. Farming is in our roots, but for many years, it was a struggle. Like many in our area, we worked hard but lacked access to quality seeds, fertilizers, or the right advice. That changed in 2020, when I opened a Better Life Farming center.
When you think of wastewater, you likely imagine bad-smelling, murky liquids containing human waste, sewage, food scraps, and chemicals. While it’s true that untreated wastewater is an environmental hazard, it holds untapped potential as a resource for sustainable agriculture and global food security. With half of the world’s population expected to experience severe water stress by 2030, it’s time to view wastewater as a solution rather than a liability.
This International Women's Day, join us in celebrating the resilience, innovation, and leadership of six remarkable women shaping the future in different parts of the world. Each shares her personal journey, revealing the challenges and triumphs encountered along the way, and offering valuable insights for future generations.
My love for agriculture started early, growing up amid California’s vibrant farming landscape—sprawling rows of broccoli, cauliflower, and vineyards stretching to the horizon. That world shaped me. At Cal Poly University, a leader in agricultural disciplines, I initially pursued agricultural communication with dreams of teaching. But I soon realized my true place was in the field, not the classroom.
From the vibrant flower farms of Kenya to leading corporate agricultural operations in the UK and empowering the next generation of farmers, here's what happens when you never say no to opportunities.
I am a fourth-generation farmer in Adana, a city rich in agricultural heritage located in southern Turkey. We cultivate a variety of crops, including citrus fruits and cherries, and I manage over a thousand acres of orchards and fields.
Discover how one woman transformed her childhood experiences in a remote farming community into a powerful farmers’ advocacy group for sustainable agriculture and water management in Brazil.
I had no farming background growing up. For years, my younger brother and I worked in the pharmaceutical industry, where our older brother ran a very successful business.Over the years, my older brother actively sought new business opportunities to diversify risk and drive growth. During this time, we also decided to return to our family home in a village in Shandong Province and renovate it. Then, in 2021, an opportunity arose to rent a 66 Ha agricultural plot from the village. My brother entered into an agreement with the village people, and that's how my younger brother and I became farmers.
I’m Carmel Porat, an agronomist at Netafim’s agricultural department and I’m responsible for overseeing research and development and agricultural trials both in Israel and internationally. I’m excited to share with you the incredible impact of this unique space—Netafim’s Precision Agriculture Center.
In the picturesque town of Pedregulho, nestled in the heart of São Paulo, Brazil, Willian Ferreira is writing a new chapter in the world of coffee farming. As the Manager of the Santa Maria and Jatobá Farms, part of the AGAM Group, Willian is on a mission to elevate coffee cultivation to new heights. His secret weapon? Netafim's cutting-edge GrowSphere™, the world's first operating system (OS) for precision irrigation and fertigation.
In the face of growing water scarcity and the need for more sustainable farming practices, drip irrigation stands out as a game-changing solution for agriculture. Drip irrigation is an advanced irrigation technique that delivers water and nutrients directly to the plant’s root zone, in the right amounts, at the right time, so each plant gets exactly what it needs, when it needs it, to grow optimally. It enables farmers to produce higher yields while saving on water as well as fertilizers, energy.
Sugarcane cultivation in Northeast Brazil has long been threatened by the Giant Borer, a pest that can severely damage the crop, reducing productivity by as much as 65%. The Giant Borer drills into cane stalks, and destroying sugarcane quality. Recent years have seen a rise in infestations, especially in the northeastern states, intensifying the struggle for growers.
