AgBlog

When you think about wastewater what comes to mind (and nose)? Likely, a long list of bad-smelling, murky colored substances: human waste, sewage, food scraps, oils, soaps, and chemical pollutants. While no one argues that wastewater is a messy cocktail, a huge environmental hazard, and a painful headache for industry and municipalities, it also has unfulfilled potential as a valuable contributor to sustainable agriculture and a global food secure future. Given that half of the world's population will suffer severe water stress by 2030, the time has come to stop looking at wastewater as a liability and start maximizing its potential as a resource.

One of the upsides of my job is being able to be a part of a process and see things come to fruition. This for me, is also one of the great benefits of working at Netafim. As a company which was born in the fields and was led by farmers, the strategy has never seemed to revolve only around selling products but rather around bringing an entire agricultural project to life. Over the last 10 years I have been privileged to embark on this exciting journey many times and accompany farmers, governments and organizations around the world who chose us as their partners when transforming their farming operation.