Flooding in Brazil and Texas, a brutal heat wave throughout the Philippines, record temperature in Africa and India, and that’s just in the past month! Extreme weather has devastating effects around the world, and guess who usually gets hit the hardest? Farmers! Here's where Crop Advisor comes in, a real-time irrigation decision-support system and an indispensable part of GrowSphere™.
In the picturesque town of Pedregulho, nestled in the heart of São Paulo, Brazil, William Ferreira is writing a new chapter in the world of coffee farming. As the Manager of the Santa Maria and Jatobá Farms, part of the AGAM Group, William is on a mission to elevate coffee cultivation to new heights. His secret weapon? Netafim's cutting-edge GrowSphere™, the world's first operating system (OS) for precision irrigation and fertigation.
Data collection can optimize decision-making in the food value chain, aiding in managing operations and contributing to global food safety. This is particularly useful during the critical and intense harvest season.
Digital tools are becoming crucial in agriculture, but will not replace agronomists and human expertise. Instead, the role of the agronomist will evolve to incorporate these technologies, leveraging their expertise to make informed decisions based on advanced tools.
Innovative technologies are enabling farmers to achieve better yields and increased ROI with minimal effort while attracting the interests of the younger generation.
