AgBlog

In the picturesque town of Pedregulho, nestled in the heart of São Paulo, Brazil, Willian Ferreira is writing a new chapter in the world of coffee farming. As the Manager of the Santa Maria and Jatobá Farms, part of the AGAM Group, Willian is on a mission to elevate coffee cultivation to new heights. His secret weapon? Netafim's cutting-edge GrowSphere™, the world's first operating system (OS) for precision irrigation and fertigation.  

From fertile plains that yield grains like wheat and barley, to diverse regions that cultivate cotton, sugar beet, sunflower, and a rich variety of fruit, Turkey's landscape is as varied as the crops it produces. Yet this rich agricultural tradition faces a pressing challenge. Over the past 18 years, while the country’s population has grown by 23%, the number of farmers has declined by 21%. Of the 2.17 million farmers, only 289,000 are women and the average farmer age is 58.1 years. This decline poses a threat to continuity and innovation in farming practices, crucial for the sector’s vitality.