AgBlog

At the turn of the millennium, as a fresh college grad with sparkly eyes and a passion to make an impact on the world, I joined a social NGO that initiated and operated learning centers for children from low income families. My mission was to recruit the business sector to take an active part in volunteering for this cause. The search for companies who would want to involve their employees in long term corporate volunteering was a frustrating journey filled with lots of “No, thank you!” as companies for the most part were interested in a quick and immediate route to doing good and making their employees feel good about themselves. My personal journey to meaningful, impactful, and lasting corporate social responsibility had begun.

As an agricultural engineer at Netafim, working as Project Manager with the Africa and Middle East team, I am reminded on a daily basis how technology is fundamentally changing the field of agriculture, and in doing so, helping to drive the empowerment of women. Many aspects of agriculture have traditionally been male-dominated, from ownership to expansion to marketing and sales but technological advances, combined with changing global dynamics and awareness, are slowly transforming the field both literally and figuratively, making it more accessible to women.