Investment is uniquely designed to maximize agricultural output and help farmers grow more with less


BOSTON, November 19, 2020Orbia, a global leader in specialty products and innovative solutions for building and infrastructure, precision agriculture, healthcare delivery and data communications, today announced its first investment for Orbia Ventures. Through this fund, Orbia works in collaboration with startups who share its vision for introducing cutting edge innovation and smart technology solutions. Orbia Ventures has invested $3 million in SeeTree, a leading player in the agriculture tech space with a focus on tree farming, and a goal of providing farmers with individual, per-tree insights to optimize resource usage in terms of land, water, fertilizers and crop protection.

Orbia's precision agriculture business group, Netafim will incorporate SeeTree into its digital farming offering and support the development of SeeTree's solutions.

“We are thrilled to announce this investment in SeeTree at a pivotal time for growth in the permanent crops market,” said Daniel Martínez-Valle. “As a company, SeeTree shares a similar passion for addressing today’s leading challenges. This investment illustrates a significant step for Orbia and our precision agriculture business group Netafim in particular, as we identify new ways to foster conscious and profitable farming and advance life around the world.”

From agronomic and business decisions to the management of farming operations, SeeTree provides the most advanced and comprehensive data intelligence network in agricultural technology by pairing best-in-class tools with expert execution teams. With a strong focus on providing data in the aggregate, SeeTree continues to drive value on farming decision-making.

With the use of military grade drones, ground sensors, AI & machine learning tools, and boots-on-the-ground data collection, SeeTree’s end-to-end solution offers a multi-layered data collection strategy introducing new resources for keeping trees healthy and maximizing their productivity at low costs. The company’s holistic approach represents a significant market advantage compared to those who specialize in select disciplines.

“As a startup aspiring to make a difference in the digital farming and precision agriculture space, this investment by Orbia is an exciting opportunity,” said Israel Talpaz, CEO and co-founder of SeeTree. “By tapping into Netafim's global reach in the agriculture sector and leveraging its expertise, we look forward to working together to continue to showcase the value of a holistic, data-driven approach to customized farming.”

In over 110 markets and more than 50 countries, Orbia’s community of businesses is providing solutions that demonstrate that a future in which people, planet and profits thrive is within its sightline. For more information about Orbia, please visit www.orbia.com.