One of the upsides of my job is being able to be a part of a process and see things come to fruition. This for me, is also one of the great benefits of working at Netafim. As a company which was born in the fields and was led by farmers, the strategy has never seemed to revolve only around selling products but rather around bringing an entire agricultural project to life. Over the last 10 years I have been privileged to embark on this exciting journey many times and accompany farmers, governments and organizations around the world who chose us as their partners when transforming their farming operation.
The Bevap and Joyvio stories are just a drop in a bucket of successful drip irrigation projects I was lucky to be involved with in the past 10 years. For complex agricultural projects to succeed, they require specialized agronomic expertise, advanced engineering capabilities, superior project management and execution capabilities, and smooth, seamless collaboration. And whether we’re involved with an irrigation project which spreads over thousands of hectares or a smallholder who is committed to farm sustainably on his 5 ha plot, the cumulative impact of these projects is what really matters. Crops are grown using fewer resources, farmers can make a better living, the planet is healthier and there is a much better prospect for a food secure future. Across the globe, win-win-win! What else can you ask for?